Facing low housing inventory and a recent Fannie Mae survey revealing that only 14% of Americans view it as a favorable time to buy, how do you approach generating leads?

While there are many ways to generate quality leads, challenges such as fierce competition, high lead generation costs, and unpredictable return on investment make it difficult. Developing leads takes time, and maintaining a consistent pipeline is crucial.

So, how do you navigate lead flow? The key is consistency, but that’s easier said than done. It is key to establish a unique brand and ensure it is visibly presented across all your lead generation efforts. You may need additional support to ensure this but it is money well spent. With a strong brand and a consistent marketing approach, you can develop a steady stream of leads which will ultimately convert into loyal customers.

Once you’ve laid this foundation, consider these clever strategies to invigorate your marketing efforts without breaking the bank:

Get Creative with Instagram Stories:

Already on Instagram? Take it a step further by utilizing Instagram Stories to share engaging behind-the-scenes videos, captivating photos, and unique insights into your real estate approach. Use compelling captions and descriptions, leveraging the platform’s tools to actively engage with your audience about various properties you may have on the market.

Get Local with Your SEO:

Optimize your website to enhance visibility and increase ranking when people search for property in your area. Numerous online resources, some even free, can guide you through the basics of SEO. Incorporate relevant keywords into your content, meta tags, and headings to boost your chances of being discovered.

Get Onto Online Directories:

Enhance your business’s visibility by joining popular online directories such as Google My Business, Google Search, and Google Maps. Keep your contact details updated, include a professional photo, and regularly check for comments or requests from potential clients.

Share Your Knowledge:

Establish yourself as an expert in the field by writing informative articles for other websites or local publications. But don’t stop there. Create downloadable guides for sellers, buyers, and tenants, helping them navigate the various real estate journeys in their lives. These guides build trust and serve as valuable marketing tools, allowing prospective clients to connect with you when they need your services.