Never mind the weather, these five tried and tested strategies will help you thrive in any market

Following the recent commission lawsuits, agents will have to revise their contracts and redefine the services they provide to both buyers and sellers. But it’s not only about sales, it’s about accessing all the necessary tools to help you navigate your way through stormy weather, at any time. It is about staying connected with your target market, getting professional support and building an authentic brand. 

1. Commit to the Long Game

Putting in effort now will lead to future rewards. Start by connecting with your community, introducing yourself to neighbors, sending postcards, or making calls if visits are impractical. This approach, though not immediately rewarding, has proven effective for agents who prioritize personal connections. Over time, it can generate referrals and connect you with clients seeking your specific services, which is especially valuable in a market with high mortgage rates and low housing stock.

2. Let Technology Work for You

Many real estate professionals underutilize technology. While personal connections are crucial, having a digital presence is essential for visibility among potential buyers. Most prospective buyers start their home search online, so ensure your online presence is strong. In addition to traditional social media platforms, incorporating YouTube videos into your marketing strategy can be highly beneficial. Virtual property tours, available online, provide valuable insights into a property’s surroundings, a feature appreciated by potential buyers.

3. Seek Professional Support

An experienced and supportive brokerage can offer a wide range of resources, from marketing strategies and technology to licensing and transaction support. Such a brokerage can be invaluable if you aim to grow and succeed in the real estate industry. If your current brokerage lacks these resources or is resistant to change, consider transitioning to a comprehensive back-office real estate platform like Blok, which can significantly impact your success in the sector.

4. Bring Authenticity to Your Brand

Developing your personal brand is essential, and it is also a service Blok provides. Identifying your values and principles is key; this authenticity should permeate all your business practices and set you apart in a highly competitive sector. Perhaps you have expertise in a particular niche – this specialization can make you stand out from the competition. Create a list of ways you can assist your clients and allow Blok’s team of professionals to help tailor your brand to meet the specific needs of your market.

5. Build Relationships with Everyone

In the face of elevated mortgage rates and low inventory, share your knowledge and insights about the real estate industry both in personal interactions and in digital spaces. Position yourself as a thought leader in the industry and engage genuinely on relevant social media platforms with past and prospective clients, and fellow real estate professionals. Continuously nurture your relationships with everyone in your sphere; strong relationships often lead to referrals and contribute to building you a successful career, regardless of market conditions.