In today’s challenging real estate environment, recruiting the right agents for your brokerage is crucial. It’s not only about signing them up; it’s also about making sure they stay. To do that, you need a strategy.

Before you start recruiting, make sure you know and communicate to prospective agents why your company is different. Do you know your value proposition? Understand what potential agents are looking for so you can offer it to them. It starts with them – understand what they want so you know how to meet their expectations. Their needs and wants are the findings you base your value proposition on.

Be upfront about what your company offers, agents appreciate openness and honesty. And once they have joined your team and are happy in your brokerage, they will spread the word.

What agents want

Support
Commission Split
Branding and Marketing
Technology
Training

Share your vision

Plan properly for growth in 2024. Openly sharing your vision reassures agents that you not only have a clear strategy in place to leverage opportunities but that you’ve also considered the possible challenges as seen by team leaders and brokers. It’s a way to get them excited about your vision.

While advertising is crucial, find creative ways to share your company’s brand and offering. Attend events in areas where you want to recruit agents, even those organized by competing agents. Showing support at these events won’t go unnoticed by potential recruits.

Use your existing network by letting family, friends, and colleagues know about your recruitment efforts. Simple ways of connecting with the community can sometimes bring unexpected and positive results.